As a dynamic marketing professional with extensive experience in the Web 3 and crypto space, I've been at the forefront of building impactful brand narratives, crafting high-converting email strategies, and driving organic growth through PR and content marketing. My journey includes leading regional marketing efforts for prominent blockchain companies such as Bitget and OKX, where I spearheaded campaigns that resonated deeply with local audiences and achieved widespread media coverage.
Throughout my career, I've successfully blended creative marketing writing with data-driven strategies to engage users and elevate brand presence. At Bitget, I was instrumental in the rebranding process, managing cross-channel initiatives and high-profile campaigns like our collaboration with Messi. At OKX, I led PR efforts across Latin America, ensuring our content gained traction with Tier 1 media outlets in Spanish and Portuguese, thus strengthening brand authority in emerging markets.
I have a solid background in content creation, having started as the Editor in Chief for BeInCrypto in Brazil, where I built and led a talented team of journalists and content creators. This foundation gave me a deep appreciation for the power of storytelling in the Web 3 space—a sector that thrives on community engagement and transparency.
My work also includes product marketing for early-stage Web 3 solutions, ensuring that products align with the target audience from the ground up. Whether it's creating educational content for crypto academies, leading brand awareness campaigns, or executing precise email marketing strategies, I bring a holistic approach to crypto marketing, always aiming to inform, engage, and convert.
If you're looking for a passionate marketing leader who understands the intricacies of Web 3, and who can craft compelling campaigns that drive both awareness and adoption, let's connect.
